Village Wok Restaurant Marketing Plan

The Owner of the restaurant has assigned your marketing team the task of coming up with a marketing plan to dramatically increase the retention rate of the restaurant's customers. Creativity is encouraged, and be prepared to back up your plan with research.

The teacher will assign 4 students per marketing team.


Your plan should include the following:

Business Mission Statement
"Good" Marketing Objectives
SWOT Analysis
Sources of Competitve Advantage
Stategic Alternatives
Target Marketing Strategies
Elements of the Marketing Mix
Evaluation & Control Measures
Summary of why your strategic planning will be effective