WebQuest
Village Wok Restaurant Marketing Plan
Evaluation
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Rubric
| # | Beginning 1 | Developing 2 | Very Good 3 | Exemplary 4 | Score |
|---|---|---|---|---|---|
| Mission statement & "good" supporting marketing objectives. | There was no mission statement and/or marketing objectives. | The mission statement was too broad or too narrow. The marketing objectives didn't meet the appropriate criteria. | The mission and/or marketing objectives were done well, but there is some room for improvement. | Both the mission statement and the marketing objectives were excellent and met all the criteria that was specified in class. | 25% |
| SWOT analysis, competitive advantages sources, and strategic alternatives. | Did not conduct a full SWOT analysis. Did little to identify any sources of competitive advantages or stategic alternatives. | SWOT analysis, competitive advantages, and strategic alternatives were not backed up by supporting evidence or research. | All categories were adequate, but could use additional work. | SWOT analysis was in-depth. All analysis was backed up by research and/or supporting evidence. | 25% |
| Target market stategies and the elements of the marketing mix. | Did not consider the target market. Did not include the elements of the marketing mix. | Target market strategies were weak and lacked creativity. Not all elements of the marketing mix were included. | The target market strategies were adequate. All elements of the marketing mix were considered. | Target market strategies were excellent and coincided with the rest of the plan. All elements of the marketing mix were used appropriately. | 25% |
| Evaluation & Summary | There was no way to evaluate the plan. The summary did not support the marketing plan. | There was an evaluation method used, but it could not be measured quantitatively. The summary was not persuasive. | The quantitative evaluation method was adequate. The summary was somewhat persuasive. | The quanititative evaluation method could easily be measured and supported the marketing objectives. The summary was persuasive. | 25% |
Total Score: 100% |
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