To develop a marketing plan, each team should follow these steps:
Know a basic outline for a marketing plan.
Develop an appropriate business mission statement.
Write "good" marketing objectives based on the criteria we discussed in class.
Conduct a "mock" SWOT analysis. Teams can be creative when coming up with the hotel's strengths, weaknesses, opportunities, and threats, as long as the marketing plan supports your analysis.
Identify sources of competitive advantage. Again, teams are encouraged to be creative.
Identify strategic alternatives.
Develop target market strategies. (Reminder: Your target market is families).
Develop a marketing mix. Each team is required to include the 4 P's of the marketing mix, as discussed in class.
Explain how your marketing plan will be evaluated. At least some of the evaluation must measure your plan quantitatively.
Write a persuasive one-page summary on why your marketing plan will succeed.