Lemons and Limes O' My

Have you ever heard of a product being pH balanced? Do you even know what that means? You probably should before you start lathering your clothes, hair, body, and even face in it, right?

Well, being an advertiser who works for one of the most  prestigious advertising companies for hair care and cosmetics, I'm sure you'd have NO problem coming up with a scientific explanation, or better yet a new product...especially if your job depends on it.

What do you think Acids and Bases might have to do with hair care products?

It is important for you to begin to appreciate the importance of scientific research. Increased scientific knowledge is what continues to spur technology; at the same time, as the base of scientific knowledge increases, technology advances. In this WebQuest, you will discover how scientific research of Acid-Base reactions help to develop the most effective types of products that you use on a daily basis.