Crazy Leo's Marketing Challenge

Your task is to create a brand new smart phone for Crazy Leo's to launch to compete with other mobile phone giants. Additionally, the Mango brand has not been as successful as Crazy Leo's had hoped therefore, you are encouraged to rebrand the new smart phone considering the benefits of effective branding. The success of this new product will determine whether Crazy Leo's manages to renew its operation or whether their sales and market share will continue to decline, forcing them into cessation.

You will have two weeks (8 periods) to complete this challenge so be sure to use your class time wisely! You may work at any pace that suits your group providing you complete the challenge on time, however there are suggested time allocations next to each activity in the brief on the process page.

You will also be required to keep individual reflection journals during the WebQuest that will be handed into the CEO of Crazy Leo's (your teacher) when you present to the board. Required entries for your journal will be noted on the process page.