4 P's of Marketing

Identifying the marketing mix

PRODUCT:
a. Describe the image you want the products to have
b. What are the names of the product?
c. What makes the product useful?
d. How should they be packaged?

PLACE:
a. Where will customers buy the cricket products?
b. Why do you think this is the best place to market these products?

PRICE:
a. What is the right price?
b. Similar items are selling for $1.89 apiece.  Should prices vary?

PROMOTION:
a. What specific information do customers need?
b. What is/are the most effective form of communication for these products-advertising, personal selling, sales promotions, publicity? Explain
c. Provide an example of the promotions you plan to use.