Question #1

How many steps does it take to develop an effective advertising campaign?

a) Three

b) Five

c) Six

d) Seven

e)

Question #2

Which of these steps forms part of an advertising campaign process and are in the correct order?

a) Choose the target market, decide in a budget, design the billboard

b) Choose the target market, decide on the marketing objectives and calculate the budget

c) Create the advertisement, decide on the medium and identify the target market

d) Decide on the key message, calculate the budget and decide on the key message

e)

Question #3

A mission statement is:

a) The customer's vision of the business

b) Where the company will be in the future

c) What the business does and how the business works

d) What the business leader(s) can see the

e)

Question #4

The process of Communications comprises 3 parts, they are:

a) Government, business and customers.

b) Suppliers the business and customers.

c) Manufacturers, retailers and end users.

d) Sender, message and receiver

e)

Question #5

Public Relations Crisis Management requires:

a) Planning and careful organisation

b) is something that the business must take its time to get right

c) Is something that cannot be planned, so it should not concern businesses

d) Requires rapid response to minimise any fallout, but its vital to ensure the response does NOT make things worse

e)

Question #6

The product life cycle refers to 4 stages, they are:

a) Baby stage, youth stage, adult stage and old stage.

b) Thinking stage, implementation stage, control stage and evaluation stage

c) Research stage, planning stage, implementation stage and evaluation stage

d) Introduction, growth, maturity and decline

e)

Question #7

The product mix of a business has 3 dimensions, they are:

a) Product , price and place

b) Line, breadth and depth

c) Product development, product implementation and adjustment

d) None of the above

e)

Question #8

Penetration pricing entails:

a) Setting the prices very low to gain market share and increase sales

b) Aiming to sell to the top end of the market at product introduction stage and gradually reducing the price over time

c) Setting the price very high to position the product at above competitors’ offers thus differentiating it from other players in the market

d) Setting the price very low to remove old stock

e)

Question #9

In the marketing mix, place refers to:

a) The way(s) to distribute the product

b) The location of the business

c) Where the product is stored

d) Where a product should be shelved in shops

e)

Question #10

Retailers sell products to:

a) Wholesalers

b) Manufacturers

c) End users

d) A and C

e)

Question #11

Public Relations is concerned with:

a) Promoting a business’s products and service

b) Promoting the leaders of the business to the community

c) Promoting the best employees

d) Promoting the business as a whole

e)

Question #12

Marketing mix refers to:

a) The mixes of a range of products in a particular market

b) A business operates in a number of diverse markets

c) Product, price, promotion and place

d) not enough information available

e) Product, price, profit and proprietorship

Question #13

Which of the following is not a strategy to extend a product’s life cycle?

a) Product modification

b) Product recycling

c) Exporting

d) Product diversification

e)

Question #14

Public relations is all about

a) A good relationship between a lady and a man in public

b) How the general public should relate to each other

c) Managing the image and relationship between the public and the organisation

d) The views of the public(s) of an organisation- the perceived image

e)

Question #15

Marketing is

a) The total process by which a business plans, produces, prices, promotes and distributes a product and a service to its consumers

b) The manner in which a business advertises and promotes its products and services to consumers

c) Product, price promotion and place

d) Producing the right products and/or services to satisfy consumers’ needs and wants

e)

Question #16

Which of the following is not a form of oral communications

a) Interviews

b) Meetings

c) Presentations

d) None of the above

e)

Question #17

Which of the following is a form of written communications

a) Faxes and memos

b) Vision Statement

c) Websites and blogs

d) All of the above

e)

Question #18

Which of the following is a method of communications

a) Non-verbal

b) Verbal

c) A and B

d) None of the above

e)

Question #19

What is Body language?

a) Less important than written communications

b) Verbal communications

c) Visual and non-verbal communications

d) None of the above

e)

Question #20

Which of the following can be a barrier to communications?

a) Diverse range of cultures and languages in an organisation

b) A business is located in a number of countries

c) The use of jargon

d) All of the above

e)

Question #21

Five steps of an effective PR strategy are:

a) Set objectives, develop action plan, calculate a budget, implement a plan and evaluate the outcome

b) Assess the current image, develop a desired image, implement the new/revised image, evaluate the perception, adjust the plan accordingly

c) Meet the public, be friendly, persuade the public, provide sponsorships and end the relationship

d) Media releases, interviews, special events sponsorships and offering monetary incentives to would be decision makers.

e)

Question #22

In Maslow’s hierarchy of needs which of the following needs is the most fundamental for survival?

a) Physiological

b) Self-actualisation

c) Social

d) Security

e)

Question #23

Which of these are common factors for public relations practitioners to consider in a crisis?

a) Main characteristics are to be expected, adequate response time, long term focus

b) Most people think that companies are telling the truth in a crisis

c) How the company behaves influences public reaction and perception

d) The public accepts that the truth can suffer sometimes in a crisis

e)

Question #24

What are the 4P’s of the marketing mix

a) People, planet, profit, place

b) Place, product, promotion and price

c) Planning, prevents , poor, performance

d) Perfect, patience, product, price

e)

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