The Marketing Mix

You are a management consultant for Small and Medium Enterprises who has just established an office in a small rural town whose businesses have been having a bit of trouble growing. One of the businesses that enlist your services is a small shoe manufacturing firm owned and run by a young man who inherited it from his father. The young man wants to do things differently and would like to be helped to be helped with marketing to revamp his business.
You are faced with the task to take him through the 4P’s of Marketing in order to get his business out of the risk of closing down.