1. Bandwagon – Persuading people to do something by letting them know others are doing it.
2. Testimonial – Using the words of a famous person to persuade you
3. Transfer – Using the names or pictures of famous people, but not direct quotations.
4. Repetition – the product name is repeated at least four times.
5. Emotional words – words that will make you feel strongly about someone or something.
6. Name-Calling – The use of names that evoke fear or hatred in the viewer.
7. Card stacking – This strategy of showing the product’s best features, telling half-truths and omitting or lying about its potential problems.
8. Glittering Generalities – The act of referring to words or ideas that evoke a positive emotional response from an audience.
9. Plain Folks – The use of everyday people to sell a product or service.
10. False syllogisms – a deductive reasoning method, which uses two premises to come to one conclusion, which is false. Ex. Dogs have four legs, Cats have four legs. Therefore, all cats are dogs.