Propaganda Techniques


In this activity you must discover the different types of propaganda techniques, listed below, using the internet (YouTube, Google, etc…). Come up with an example of each by either printing it out or getting a link to the website. Then you must compose a two page paper (double spaced, 12 point, times new roman font) explaining the choice you would make to advertise to your age group and why, making sure to use examples from your research.

Propaganda techniques:

1. Bandwagon – Persuading people to do something by letting them know others are doing it.

2. Testimonial – Using the words of a famous person to persuade you

3. Transfer – Using the names or pictures of famous people, but not direct quotations.

4. Repetition – the product name is repeated at least four times.

5. Emotional words – words that will make you feel strongly about someone or something.

6. Name-Calling – The use of names that evoke fear or hatred in the viewer.

7. Card stacking – This strategy of showing the product’s best features, telling half-truths and omitting or lying about its potential problems.

8. Glittering Generalities – The act of referring to words or ideas that evoke a positive emotional response from an audience.

9. Plain Folks – The use of everyday people to sell a product or service.

10. False syllogisms – a deductive reasoning method, which uses two premises to come to one conclusion, which is false. Ex. Dogs have four legs, Cats have four legs. Therefore, all cats are dogs.


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