Who gets the coffee shop?

You will work in teams of 4 to create the business plan. Some of the work has already been done for you. You already know that the business is a coffee shop and that dictates what products you will sell.

Read the positions below and choose who in your group will fulfill each title. Remember to choose roles based on your strengths in the content areas.

Marketing Specialist

You will come up with a marketing and advertising plan for the company. Who is your target market? What and where is your competition? How will you advertise? Work with the other Marketing Specialist's to discover best practices and important techniques and information to take back to your group.

Marketing Plan

Marketing Mix

Target Market

Advertising

Legal Specialist

What are the different kinds of businesses? Sole proprietorships, partnerships, etc. How are the different types of businesses taxed and what are some of the tax implications to owning and operating your own business? What tax deductions are you entitled to? With the other students in your area, discover details about all of these things and tell your group about them so that you can decide what kind of business you will run and what the legal issues will be for your company.

Business Structure Taxes

Business Structures

Management and Operations Specialist

With many small businesses, management and operations are one in the same. Who will manage and hire your employees? What are the different styles of management and which are the most effective? How will you find your employees, and how many will you need. How will you obtain your products? Who will your suppliers be? What will be your hours of operation? Discuss with the other Management and Operations Specialist's the options and best practices when it comes to all these things. You can then go back to your home group and decide what to do in your company.

Coffee Suppliers

Finding Good Employees

Leadership Styles

Finance Specialist

No business can operate with out money. Where will you get the funding for your business? Discuss the different options for funding with the other Finance Specialist's...there are many. Will you use debt or equity financing? Is the price per item a good price for your target market? What are your estimated revenues and expenses? What will be your expenses...payroll, supplies, rent, etc? Discuss all of these things with the Finance Specialist's then go decide how things will be with your company and create an income statement to show your estimated income.

Income Statement Information

Financing Your Business

 When your roles have been chosen you will break up into your specialty groups. You will have one class period to collect information, take notes, and learn what you need to do your part of the job.

At the beginning of the next class period, you will get back with your home groups, tell them what you learned, and make recommendations on how you think things should be done at your company. Remember, many of these jobs are dependent on one another so be sure to work out any conflicting issues. For example, you can't have the Management Specialist hiring 50 employees if the Finance Specialist thinks you can only afford to pay 20.

The third class period spent on this will be spent putting together a 6 slide PowerPoint presentation telling the bank how you will run the business and why it will be profitable. The first slide should be an introductory slide giving the bank your company name and some background about the professionals you are working with. In the next 4 slides, one should be used for each of your specialties. The last slide should wrap it up and give a slogan or tagline for your company. The slides should be streamlined and go together. It should appear that the group worked together, not as individuals on this task.

The fourth and final class period dedicated to this project will be spent giving your presentations and convincing the bank that your company should be the one to buy the coffee shop.