Business Plan Part 1

Who is your target market?  How will you place your product to reach them?  Please read this linked article from the Chicago Sun Times regarding target marketing and tobacco products. 

On the Canada Business site scroll down to Marketing Plan> Identify your market-Who are my customers? read these sections.

Once you have read through the Canada Business site:

Create a general profile of your customers. Define them by their demographic characteristics, such as:
• age, usually given in a range (20-35 years)
• sex
• marital status
• location of household
• family size and description
• income, especially disposable income (money available to spend)
• education level, usually to last level completed
• occupation
• interests, purchasing profile (what are consumers known to want?)

-Include this in your Target Market section of your Venture Plan Binder