WebQuest
HSC Marketing with a Mix and a Twist
Evaluation
Keys to Success in this WebQuest
So, you are almost through, and now is the time to check that you have done all that has been asked of you and done it well.
Below youwill find the criteria rubric I will using for each of the tasks. I will alsoprovide comments and feedback to you. There are four elements I will beconcentrating on:
1. Your analysis of the literature given andthe research you have conducted and acquired
2. Your ability to use and synthesise (produceand integrate) the supporting evidence and your own research conducted andproduced.
3. Your capacity to integrate and applymarketing concepts and contemporary issues through the variety of tasks andinformation mediums.
4. The structure, layout and presentation of your work and tasks. I will be looking particularly for appropriateness, well demonstrated use and variety of ICT tools, overall and clear structure, ease-of-flow of information and critiques represented.
Have a go looking at your tasks and see where you plot yourself on the rubric for that task. Is there anything you need to add or change?
Rubric
| # | 8-10 | 6-7 | 3-5 | 1-2 | Score |
|---|---|---|---|---|---|
| Analysis of Literature and Research | Original and appropriate use and perspective on contemporary issues and research. Excellent critical thinking, comprehension, appreciation and evaluation of research. Appropriate sources. | High level appreciation of main issues. Able to make appropriate and relevant critical points. Comprehensive commentary on evidence and materials used. | Sound understanding of main issues. Competent commentary of literature and research. | Mainly descriptive and unsubstantiated points. Minimal critical explanation or analysis | Tasks Scores- |
| Synthesis and Utilisation of Evidence and Research | Excellent critical application of wide range of relevant sources, well understood, evaluated and fully appreciated. | High level of understanding of main sources and issues. Well summarised and relevant application | Sound understanding of sources. A range of material consulted. | Some evidence of reading and understanding. Minimal use and acquisition of evidence and research | Tasks Scores- |
| Integration and application of marketing concepts, theory and practice | Locates, utilizes and applies marketing concepts accurately. Comprehensive and critical assessment of issues involved. Coherently integrates critiqued theory into practice. | Good critical commentary linking marketing concepts and issues. Relevant and supported arguments. Well developed conclusions. Good use and understanding of theory and practice. | Some critical commentary and arguments. Generally links concepts and theory to issues and practices. Sound conclusions and mostly relevant and supported arguments. General understanding of theoretical models and practice. | Basic understanding and effort to integrate and apply marketing concepts, theory and practice. Simplistic links between theory and practice. Minimal critiques of marketing issues and concepts. | Tasks Scores- |
| Structure, Presentation and Layout | Excellent use of ICT presentation tools. Excellent presentation, structured very well, layout was cohesive. Appropriate length and accurate referencing. | High level of presentation and use of ICT tools. Structured, clear and relevant presentation of responses. Links tasks and concepts within a cohesive layout. High level and use of referencing. | Sound level of presentation and use of ICT tools. Generally structured and relevant presentation of responses with some links and cohesion. | Generally sectioned with limited cohesion. Limited use of ICT Program Tools. General construction, no real flow or structure. Attempt made at coherent presentation. Little or no referencing. | Tasks Scores- |
Total Score: |
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