Welcome: Marketing Planning and the 4 P's
Description: This web quest will help you better understand the components and purpose of the marketing planning process and the 4 P's. It will challenge you to think broadly and demonstrate the understanding of a range of marketing tools. Once you have complted this you will have one section of your business plan complete.
Grade Level: 9-12
Curriculum: Business / Economics
Keywords: Marketing Planning Process, situation analysis, SWOT, marketing objectives, target market, marketing strategies, implementing,4 P's (Product, Price, Place, Promotion)
Author(s): Alison Miller