Marketing Planning Process

Welcome: Marketing Planning Process
Description: This web quest will help you better understand the components and purpose of the marketing planning process. It will challenge you to think broadly and demonstarte the understanding of a range of marketing tools.
Grade Level: 9-12
Curriculum: Business / Economics
Keywords: Marketing Planning Process, situation analysis, SWOT, marketing objectives, target market, marketing strategies, implementing, monitoring and control.
Author(s): Solange Tannous