Fabulous Fraser Coast

Welcome: Fabulous Fraser Coast
Description: Students design a multi-modal integrated advertising campaign that will be successful in attracting visitors and tourists to the Fraser Coast area of Queensland Australia. Suitable for senior Business students Year 11 & 12.
Grade Level: 9-12
Curriculum: Business / Economics
Keywords: integrated advertising campaign, multimodal, marketing, target market, business, social media
Author(s): Danielle Cooper