The advertising industry's worst kept secret: Photoshop.

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Before beginning the Webquest, let students know that this project goes beyond mastering tools in Photoshop by briefly informing them about the tactics advertisers use in order to sway consumer demand.  


California Department of Education Standards for the Arts

2.5 Select specific media and processes to express moods, feelings, themes, or ideas.

4.4 Change, edit, or revise their performances. works of art after a critique, articulating reasons for their changes

5.4 Describe tactics employed in advertising to sway the viewer's thinking and provide examples

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