WebQuest

The Marketing Mix

Task

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FimiCel Wireless Limited is on the verge of launching three new products; each unique and exciting. Each product caters to a wide cross-section of the Jamaican population, with varying different geo-demographic and socio-economic wants and needs. The company has contracted us to develop a marketing plan for all three products. 

We need you to break up into groups of four (4) to create an exciting and effective marketing plan for each of these products. Each group will be responsible for an individual product. You will each need to find different information on the marketing mix; providing specific information on the product, price, place, and promotional strategies. You will have to work as a group to create a multimedia presentation on the proposed strategies to be employed in executing the marketing of these products. This presentation will be made to the board of directors for FimiCel. Ensure to make it very attractive and captivating. Afterall, this could be your big break! 

We anticipate your usual spirit of teamwork and quality performance in the execution of this project. Good luck!!

 

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