EVALUATING MEDIA MESSAGES

 

        
 First we will  know about the definition of

media, go to:

  HTTP://EN.WIKIPEDIA.ORG/WIKI/MEDIA#FORMS
 

ACTIVITY 1  - 

 What is an advertising technique? Research here:

          ADVERTISING SLOGAN

          ADVERTISING INFLUENCES

          PROPAGANDA TECHINIQUES

          WEASEL WORD

     ACTIVITY 2 
 
      Use the chart Ad Analysis Chart.
  
  Click the sites below, you’ll see, a CIGARETTE commercial, a CAR commercial, a TOY commercial, and a SOFT DRINK commercial. Watch each advertisement and fill out the ad analysis chart according to the directions.
 
 LEGO STAR WARS   -  toy commercial
                                                                
  MARLBORO - cigarette commercial

 C4 PALLAS - car commercial

 PEPSI   -   soft drink commercial
 
 ACTIVITY  3 -  Analyse the advertisements

 ACTIVITY  4 - Create original ad for fictional product

 ACTIVITY  5-This will be your final task worth

Print the planning guide, to help you design your advertisement. Remember, you are a team. Work together. Two minds are better than one. Your PowerPoint presentation should end with a slide that contains a profile of your product. It should identify the target audience and what advertising techniques you used. This will show the company president that you "know your stuff."
  
   You may choose one of the following:
 
 *design an ad of your own utilizing language and importance of propaganda techniques learned in  this webquest.
 *design a truthful ad of an existing ad campaign. Design a "show and tell" ad -- one that shows truth in advertising.
 
Bias: is prejudice; a preconceived judgment or an opinion formed without just grounds or sufficient knowledge

Propaganda: is a systematic effort to influence people's opinions; to win them to a certain side or view. 
First, read through the following set of questions before you begin your Internet research. As you explore each site, look for answers to the questions.
  Select a printed advertisement from one of these sources:
  
 http://www.cheney268.com/UbDUnits/chs/JustFacts.htm 
 Review this page to understand the differences between fact, opinion, and bias.
 http://pbskids.org/dontbuyit/advertisingtricks/betheaddetective_1.html
 Visit the Don't Buy It pages at PBSKids.com to investigate where and why companies place advertisements.
 http://www.cheney268.com/UbDUnits/chs/JustFacts.htm
  Review this page to understand the differences between fact, opinion, and bias.
 http://www.media-awareness.ca/english/resources/educational/ 
  Visit the Media Awareness Network to read about different types of strategies that advertisers use to persuade buyers to look at the products being displayed.
    
 
    Vocabulary:
 
Bias: is prejudice; a preconceived judgment or an opinion formed without just grounds or sufficient knowledge
Propaganda: is a systematic effort to influence people's opinions; to win them to a certain side or view.
 
 First, read through the following set of questions before you begin your Internet research. As you explore each site, look for answers to the questions.
  Select a printed advertisement from one of these sources:
  
http://www.cheney268.com/UbDUnits/chs/JustFacts.htm 

  Review this page to understand the differences between fact, opinion, and bias.
 http://pbskids.org/dontbuyit/advertisingtricks/betheaddetective_1.html
 Visit the Don't Buy It pages at PBSKids.com to investigate where and why companies place advertisements.
http://www.cheney268.com/UbDUnits/chs/JustFacts.htm
  Review this page to understand the differences between fact, opinion, and bias.
 http://www.media-awareness.ca/english/resources/educational/ 
   Visit the Media Awareness Network to read about different types of strategies that advertisers use to persuade buyers to look at the products being displayed.
 After concluding your work about your research go to this link and answer your Personal Reflection sheet:

 Personal Reflection Sheet