Television, billboards, magazine ads, , radio, internet ads and media devised as entertainment all contain advertisement. An advertisement is a persuasive form of communication designed to create a psychological need in someone so that he or she purchases and uses a product.
media: vehicles used to communicate to mass audiences. Some examples are newspapers, magazines, movies, computers, televisions, radios and music videos.
media literacy: the ability to understand the role of media in society.
propaganda: information spread in a society with the intent of promoting a particular cause.
spin: a biased statement which gives an appearance of truth but actually obscures the underlying meaning or reality.
subliminal persuasion: underlying, subconscious messages. See the short video by the BBC's Derren Brown where he proves subliminal suggestion works --video inserted below.
subtext: an underlying message implied through the use of symbol, metaphor, characters, words and special effects used in advertising.
promise of a lifestyle: the customer will be beautiful, strong or smart after using this product.
plain folks: focused on the use of ordinary people to convince the customer to purchase the product.
testimonials: the customer is influenced by a celebrity's likeability or attractiveness.
appeals to fear: the customer is influenced by the fear of what will happen if he or she doesn't buy the product.
appeals to feel good: the customer will be a better person or will contribute to the good of all mankind by purchasing the product.
patriotism: appealing to someone's love of country to sell their product.
glittering generalizations: vague words of praise used to evoke a positive feeling about the product, but the words have very little specific or concrete meaning.
repetition: the brand name or slogan is repeated over and over to make it stick in the customer's head.
View the prezi about Advertising Techniques (link to website below)