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Time is money slackers. Get to work! 1. Get into your assigned groups of four. I will randomly assign groups and I do expect everyone's participation. 2. Students will decide what company they are going to make their marketing package for. (If a decision can't be reached soon, then Mr. Kidd will decide) 3. Students will decide their roles within the Marketing Agencies. (If a decision can't be reached soon, then Mr. Kidd will decide) 4. Each member will review their responsibilities on the Evaluation page on the Web Quest site. 5. Each student will research the types of advertisements that they are responsible for extensively on the internet. Use the following sites as astarting off point: Commercials: Less descriptive than radio ads. Well balanced with acombination of visual stimulants and discussion of the products positive features. http://www.youtube.com/watch?v=Z5KEu5WvdnE http://www.youtube.com/watch?v=MbJTa3hITPc&feature=related http://www.youtube.com/watch?v=644XtsFKqLo&feature=related http://www.youtube.com/watch?v=wno9amug4vs Magazine advertisements: More focused on selling the product through artwork. Less description. Mostly artwork with a small message. http://artskooldamage.blogspot.com/2009_11_01_archive.html http://www.bambootrading.com/proddetail.asp?prod=l174 http://www.adbranch.com/coca-cola-magazine-ads-from-1950s/coca-cola_come_over_for_coke_1951/ Newspaper advertisements: Much more descriptive. Usually not art work but black and white pictures of real people and the real product. http://carphotos.oldride.com/5470202594.html?o=634480728277 http://video48.blogspot.com/2009/04/gloria-romero-50s-coke-endorser.html http://retroadverto.wordpress.com/category/home-furnishings/housewares/ Radio advertisements: Much more descriptive of the product. The audience can't see what you're talking about. You need to tell them as much as you can about the product and all of its positive features. http://www.youtube.com/watch?v=h3rq6GePQRY http://www.youtube.com/watch?v=5gKJl2Ufgz0 http://www.youtube.com/watch?v=R6nss-sa66Q&feature=related
6. Group members will come back together and discuss what they found in their advertisement area of research. 7. As a group, work on each advertisement one by one until you complete all four. Come to a consesus about what you want things to look like. Each Director should be satisfied with the final product of their advertisement. 8. Rate your fellow group memembers performance and how you feel about the final outcome of each advertisement. Do you think your group members were effective Directors of their ads? Why or why not? 9. Present your completed ads to the entire class in a pitch to win the contract. |
