Managing Multinational Companies

Cross-cultural communication plays significant role in every organisation.  The globalisation, economic liberation along with political changes in the environment brought changes in the work environment. As we all agree that culture is the sum total of values, beliefs, behaviours, customs and attitudes hence, these factors would always vary from culture to culture. Every organisation in this present scenario cannot maintain complete isolation as sharing of knowledge and technology is part of work culture.Communication is an important part of any business moreover in multinational companies any kind of small mistake or overlooking of any aspect would bring hazardous results. Hence, international business managers should be familiar with certain elements of culture like customs, mannerisms, values and attitudes.

The crucial question here is to analize cultural differences of countries all over the world and to create a unified code of conduct for multinational companies.