The Marketing Mix (4Ps)

On your journey of understanding marketing, there is something called "The 4 Ps," also known as the "Marketing Mix. These are:

• Product
• Price
• Place
• Promotion

All of four Ps must me used at the same time -- meaning without one, your marketing will fail - guaranteed. Without understanding each part, you product or service is domed. Each P depends on the others.  Think about swimming, without water, it does not work. 

In this Web Quest, you will explore the 4Ps in depth, and at the end you will be able to present your findings of the knowledge you have gained.