| |
5
|
10
|
15
|
20
|
Score |
|
|
Marketing Plan
|
Plan is not related to the task. It does not address key components |
Plan has various holes and inconsistencies with missing components |
Plan is sound and had necessary components for effective use. |
Plan is well thought out, creative, has components for effective use, has necessary components. |
/20 |
|
|
Use of social Media
|
Plan uses no or questionable social media devices. |
Plan uses 1 or 2 social media devices or ineffective devices for target market. |
Plan uses 3 social media devices and effectively reaches target market |
Plan uses 4+ social media devices and effectively reaches target market with creative methods and or ideas. |
/20 |
|
|
Event/Movie
|
Unrelated and non engaging. |
strategies were loosely thought out, with little relevance to business or event. Key information was left out |
Strategies were thought out and creative, key ideas were present, clear goal and objective. Engaging. |
Utilizes well through out strategies that speak to target market, appropriate length, included key information and engaged customers. |
/20 |
|
|
Presentation
|
Sloppy, unclear, garbled and/or un prepared. |
Addressed plan, but left out several key components of the project. |
Clear presentation with key components addressed, but missing parts of social media plan and execution techniques |
Clear presentation, key components addressed, social media plan concisely explained. Neat appearance of presenters. |
/20 |
|
| Total Score: /80
|
